Have you seen it yet?

Someone created “Snuggies.” The blankets with… sleeves.

Complete with an incredibly cheesy infomercial. Check it:

But when I watch this, I can’t help but have mixed feelings. Honestly, a fair part of me admires the simplicity of the idea. It reminds me of the classic Homer Simpson line after his brother shows him his invention that translates baby talk:

“Oh, I dunno’ Herb. Couldn’t you just have taken an existing product and put a clock in it?”

But c’mon folks.

Adding clocks and sleeves isn’t enough. What’s the story here? I think snuggies missed it.

The story (in reality) is probably:

Holy shit, what a brilliantly simple, sorta’ goofy idea we had one day. We like to lounge around, use a laptop, drink some coffee, and we’re sick of fighting our blankets.

You feelin’ us?

So we invented something pretty damn revolutionary: A blanket with sleeves.

But nooooooo.

Snuggies tries to convince us that these things are socially acceptable at sporting events.

The irony of course is, had they been upfront with how ridiculous the concept is, everybody would be asking to print their sports team on the damn things.

C’mon folks. Now, more than ever, adding sleeves isn’t enough.

More Bacon Salts. Less Snuggies.

Posted in Branding, Copywriting, Marketing